Mercedes-Benz and SXSW collaborated to create a three day experience inviting guests to explore the evolution of technology and culture. Out-Of-Office helped develop the concept, secured speakers and artists, and consulted on all elements of the event's creative direction, marketing and onsite execution.
Festhalle Frankfurt provided an unusual and historic venue in the heart of the city (photo by Markus Nass).
Icon and opening Keynote Buzz Aldrin invited guests to think big at the start of the event. He offered reflections on space exploration and what a mission to Mars could mean for our future (photo by Markus Nass).
Inside the venue, me Convention offered a cozy, inviting atmosphere for guests (photo by Stephen Reuss).
Speakers such as the inimitable, intriguing and inspiring John Cohn encouraged guests to think about key topics such as the importance of play (photo by Markus Nass).
me Convention hosted a global audience representing over 30 countries (photo by Stefanos Notopoulous).
Nicole L'Huillier discusses the relationship between physical space, sound and art as part of her research at MIT Media Lab. She also created sonic compositions for the conference headphones, creating moments of surprise, delight and curiosity throughout the event. (photo by Sven Klittich).
Dr. Sarah Richardson and Lea Steinacker discuss the bright future of synthetic biology and the possibilities of CRISPRcas9 to train bacteria to do tricks (photo by Markus Nass).
Sheryl Sandberg, COO of Facebook, speaks with Dr. Dieter Zetsche of Daimler to encourage a new generation of female leadership (photo by Markus Nass).
Asha Jimenez of Outside Agency leads the Humanitarian Design Summit, teaching people how to employ low-fi, high impact solutions in disaster relief and crisis response (photo by Karin Berneburg).
No event is complete without disco balls...
Oona Horx-Strathern discusses trends in the evolution of cities on The Insight Stage (photo by Sven Klittich).
Sasha Markova of NASA shares new immersive storytelling tools that allow us to travel to previously unexplored worlds and spaces (photo by Stephen Reuss).
Guests explored the Bahnhofsviertel each night for performances by artists such as Beth Ditto (photo by Richard Flume).
Festhalle Frankfurt transformed (photo by Markus Nass).
Exploring the future through a lens of art and design was a key focus of the event. We were honored to host legendary curator, interviewer and author Hans Ulrich Obrist for a Keynote on intersectional curating in the 21st century, and his ongoing protest against forgetting: the POST_ project (photo by Markus Nass).
Artist Arthur Jafa's contribution to the POST_ project, as introduced in the Hans Ulrich Obrist Keynote (photo by Stefanos Notopoulous).
Journalist and Wirtschaftswoche publisher Miriam Meckel demonstrates how thoughts and emotions can be tracked in a discussion on leadership in the age of neurocapitalism (photo by Markus Nass).
Political expert and communications strategist Symone Sanders and Lea Steinacker discuss the pitfalls and opportunities for democracy in the age of the Internet (photo by Markus Nass).
Guests enjoy a quiet moment of reflection in the Infinity Room by Refik Anadol (photo by Patrick Kuschfeld).
Explorer Mike Horn gives an inspirational talk about the value of curiosity and exploration (photo by Markus Nass).
Experts from diverse fields discuss the ethics of synthetic biology, and the need for responsibility in engineering advanced capabilities in plants and humans to sculpt evolution on a radically accelerated time scale (photo by Patrick Kuschfeld).
Serial Soloist Annie Forrest enjoys a moment in the me Base (photo by Morgan Catalina).
"How to Leave It All Behind" by art and design duo Olly Blank and Asha Jimenez invited guests to consider what they'd most like to do, and perhaps explore what is holding them back (photo by Stephen Reuss).
...because life is better by the pool... (photo by Markus Nass).
Neil Harbisson, co-founder of the Cyborg Foundation and first legally recognized cyborg, asks what is possible when we become technology, instead of wear or use it, to design our bodies and perceptions. (photo by Stefanos Notopoulos).
Artist, entrepreneur, and style icon A$AP Rocky closes the event with Josh Rubin in a discussion on the key themes, from taking risks to taking psychadelics, from maintaining focus in an increasingly distracting world and checking our preconceived notions, to the value of play in creativity and how to make a real impact in kids lives (photo by Markus Nass).
Beginners take over the Bahnhofsviertel (photo by Markus Nass).
See you next year!! (photo by Morgan Catalina)